Opt Moroz sells sweet New Year gift boxes wholesale, from 10 pieces. It works across Perm and all of Russia, and its buyers are mostly kindergartens and schools. A buyer needs three answers fast: what is inside, what one piece costs and how to order. The site gives them before anything else.
First screen
Ded Moroz and Snegurochka in a night clearing, a garland along the edge and a countdown to New Year in the top bar. Right under the headline come three facts: contents with photos, price per piece, and that the shop works across Perm and all of Russia.
Picking a gift
Filters by recipient, budget and packaging rebuild the catalog at once and show how many gifts match. Each card lists the contents with photos, the price per piece, a quantity and an “Add to request” button.
A request instead of a cart
Gifts go into a request. The buyer leaves a phone number and a manager sends an invoice. Four order steps and an FAQ answer what is left.
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